Earlier this year, I published a report exploring the decline of global brands in China’s consumer market, and the concurrent rise of domestic ones. In my latest report, Midyear Review 2024: Global Brands’ Performance In China, our analysis from global brands’ earnings reports reveals that competing in China’s consumer market remains an uphill battle. Five brands in three industries, including Apple, Starbucks, and Tesla, reported negative growth in China due to slower economic gr...
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