With a wealth of 25 years of business experience in Asia Pacific and over 30 years of international marketing and consulting expertise gained from prominent companies like Bite, Calvin Klein, Hill and Knowlton, and Burson-Marsteller, David brings a seasoned perspective. He is the visionary behind the establishment of Current Asia, Upstream Asia, and the Digital + Direct Marketing Association Asia.
In addition to being an angel Martech investor, he has authored the influential book “Big M, Little m Marketing: New Strategies for a New Asia”.
Current Asia description
Current Asia is a digital marketing agency that blends creativity with data-driven strategies to deliver impactful results. We specialize in a range of services designed to enhance brand visibility and drive business growth.
Our offerings include:
• Media Buying and Planning: Leveraging our deep understanding of global, Asian, and Chinese media landscapes, Current Asia optimizes media investments to maximize reach and engagement.
• Performance Marketing: Focused on measurable outcomes, we implement strategies that drive conversions and improve ROI.
• Content Development and Production: From content strategy to multi-format digital content creation, we craft compelling narratives that resonate with target audiences.
• Insights and Strategy: We use persona creation and digital journey mapping to enhance customer engagement, supported by robust data analysis.
• AI and Tech: Current Asia integrates AI across content and platforms, offering consulting on ad-tech, mar-tech, and CRM software to streamline marketing efforts