We. Communications Singapore has been appointed as the public relations agency of record for Agoda (Corporate).
As part of the appointment, We. Communications will support Agoda across a range of communications functions, including media relations, regional campaigns and content development. The remit will focus on enhancing Agoda’s visibility among corporate audiences across Asia Pacific, as the travel and technology landscape continues to evolve across the region.
The partnership will see We. Communications bring its regional communications expertise and understanding of the travel and technology sectors to Agoda’s corporate communications efforts. It also comes at a time when inter-Asia travel is becoming an increasingly important focus for the region’s travel industry.
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In a statement to MARKETING-INTERACTIVE, We. Communications Singapore said it has been working with Agoda since earlier this year and is already supporting communications programmes across the region.
“We are extremely excited to be partnering with Agoda and look forward to continuing to build on the work already underway,” it added.
The appointment adds to We. Communications’ portfolio of regional communications work, particularly in sectors where technology, consumer behaviour and market transformation intersect.
For Agoda, the appointment comes as travel brands continue to navigate shifting consumer demand, growing digital adoption and intensifying competition across Asia Pacific. With travel patterns increasingly shaped by regional movement and digital-first booking behaviour, corporate communications has become a key lever for travel technology companies looking to build trust, visibility and relevance among business and industry audiences.
Agoda, which is headquartered in Singapore, is a digital travel platform offering accommodation, flights and travel-related services. The company has a strong presence across Asia Pacific, a region that remains central to both its brand and business growth.
Meanwhile Agoda in Malaysia has appointed Alpha Story as its PR agency, tasking the agency with supporting traditional PR and content creation on a 1+1 contract.
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