Audi Malaysia, Volkswagen Passenger Cars Malaysia, Agoda, University of Reading Malaysia and GoRental Global has appointed Alpha Story as their PR agency.
Alpha Story, which is based in both Malaysia and Singapore, is doubling down on AI-driven communications, accelerating its regional growth with these five strategic client wins in the first quarter of 2026.
According to the agency, the wins reflect a broader shift in the communications landscape, where brands are increasingly seeking more intelligent, data-led approaches to storytelling and engagement.
Audi Malaysia, Volkswagen Passenger Cars Malaysia, Agoda and University of Reading Malaysia were won through competitive pitches.
Alpha Story shared with A+M for Audi Malaysia and Volkswagen Passenger Cars Malaysia, it was appointed for a two-year term to support traditional PR, key opinion leader (KOL) management, as well as brand partnerships and collaborations.
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Meanwhile, Agoda has tasked the agency with supporting traditional PR and content creation on a 1+1 contract, and University of Reading Malaysia appointed Alpha Story on a six-month term to support traditional PR.
The GoRental Global appointment was for a renewed engagement with the scope evolving from an initial four-month project into a two-year retainer. The agency is supporting traditional PR and KOL work across GoRental’s Singapore and Malaysia markets, as well as partnership sourcing for CSR activations and LinkedIn content for the founder.
At the centre of Alpha Story’s proposition is an AI-powered operating model that blends traditional communications strategy with real-time data and proprietary tools. Rather than relying on conventional PR cycles, the agency monitors narrative shifts as they happen, identifying whitespace opportunities, and prioritising high-impact moments across platforms and stakeholders.
Jeremy Foo, founder and CEO of Alpha Story, said the agency’s approach is designed to help brands respond faster while sharpening the quality of their messaging.
“As communications shifts from volume-driven output to precision-driven strategy, our approach enables organisations to respond faster, communicate with greater clarity, and focus efforts where it drives the most impact,” he said.
He added that the latest client wins reflect growing confidence in a hybrid model that combines human judgement with AI capabilities.
“These wins reflect the trust that leading organisations are placing in a new way of working, one that blends human judgement with AI to deliver sharper thinking, faster response and more meaningful storytelling,” Foo said.
Each appointment also strengthens Alpha Story’s foothold across key sectors. Agoda expands its presence in travel and digital consumer brands, while University of Reading Malaysia adds to its education portfolio.
The addition of Audi Malaysia and Volkswagen Passenger Cars Malaysia signals deeper traction in the automotive space, particularly among global brands.
Meanwhile, the renewed two-year retainer with GoRental Global across Malaysia and Singapore underscores the agency’s growing role in the climate-tech sector, as well as its ability to support clients on a regional scale.
Looking ahead, Alpha Story is setting its sights on further expansion, with plans to establish a presence in Indonesia in the second quarter of 2026. The move is aimed at scaling its AI-led model across Southeast Asia, while supporting clients with regional footprints and tapping into new growth opportunities.
As agencies increasingly look to differentiate in a crowded market, Alpha Story’s latest momentum points to a rising demand for communications models that prioritise speed, intelligence and adaptability in an increasingly complex landscape.
The PR scene in Malaysia has been buzzing with a number of Q1 wins for several agencies. Earlier this month, Coway Malaysia, Hyundai Motor Malaysia, Pavilion Group and Trip.com have appointed VoxEureka as their public relations agency, as the firm reports a strong run of new business wins in the first quarter of 2026.
The wins follow a competitive pitching period, with VoxEureka positioning itself around strategic storytelling and multi-market capabilities.
Meanwhile, Funding Societies Malaysia and LAC Malaysia, have both appointed W Communications Malaysia as their new PR agency, to provide integrated communications support ranging from strategic counsel and creative launch work to thought leadership, influencer and KOL (key opinion leader) engagement across both B2B and B2C briefs.
W Communications Malaysia is building early momentum with a string of new client wins across finance, health and wellness, and hospitality, following its entry into the market earlier this year.
Be part of PR Asia Malaysia, 12 August 2026, for candid conversations and practical insights. Explore how opportunities can be found amidst uncertainties, as discovery becomes AI-shaped, regulations tighten, and scrutiny intensifies, communications now doubles down as a strategic infrastructure.
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