B2B Firms Win By Putting Customer-Obsession Vision Into Action

Collaboration as reality, not just lip service. Viewing change as part of the journey, not a troublesome detour. Powering technology with the right people, processes, and data.
When Senior Analyst Su Doyle and I reviewed Forrester’s State Of Customer Obsession Survey, 2024, we found a thread connecting B2B companies that reach the highest level of customer obsession:
They commit to putting the vision into action and never stop.
Companies that attain the highest level of customer ...

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