B2B professionals face a critical choice: Adapt to the new business buying reality — where buyers call the shots, outside influencers hold growing sway, and AI is poised to play a greater role — or lose to your competitors who do. Meeting this moment requires fundamentally new ways of thinking and working. It also, very likely, involves changes to your role. Yet maintaining the status quo is not an option.
The good news is that the technology, tools, and methodologies exist to hel...
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