Beyond Traditional Business Relationship Management

As I frequently discuss with clients, the role of a business relationship manager (BRM) is both essential and elusive. BRMs bridge IT and business functions, ensuring that technology aligns with and propels business objectives. Despite the importance of this role, many organizations struggle to fully leverage their BRMs. They can find the role challenging to define, measure, and elevate beyond a tactical level. BRMs often face the challenge of being too accessible, getting pulled into tac...