Samsonite has unveiled “Quanthom”, a new luggage series built for modern professionals constantly on the move, supported by a cinematic, campaign-led launch across Asia.
Positioned as a range that “blurs the lines between work, life, travel and passion”, Quanthom is designed for business travellers who refuse to settle for the status quo. The collection combines sleek styling with performance-focused features, including the ‘Aero trac whirl suspension system’ for smooth gliding across varied surfaces and a fine vertical groove exterior engineered to resist scratches.
Inside, a detachable divider and expandable capacity offer flexibility, while four colourways – dark green, coral, black and silver – are curated to reflect a confident, professional aesthetic.
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To bring the launch to life, Samsonite partnered with creative agencies Blak Labs and Wonderwerks on a visually driven brand film. The spot follows a young professional who literally defies gravity as he navigates obstacles, using Quanthom as his constant companion.
The narrative leans into the idea of choosing one’s own path and rethinking conventions in both work and travel.
By framing the world from unexpected angles, the campaign aims to position Quanthom as the go-to choice for professionals who think, work and travel differently.“We focused on how our design empowers the modern journey,” said Douglas Goh, head of creative Asia (digital) at Samsonite.
“When your luggage effortlessly navigates the uncertainties of travel, you can maintain your momentum without distraction,” he added.
In tandem, Koh Hwee Peng, creative partner at Blak Labs said that the campaign aims to bring audiences on a “captivating journey that defies logic.”
“Sometimes, you need to see things from a new perspective,” said Koh.
Beyond the Quanthom launch, Samsonite is also leaning into purpose-led innovation in the region.
In Indonesia, the brand partnered with dentsu to create “Scholar panel“, a noise‑reducing solution made from over 2,000 discarded suitcases from its annual trade‑in programme, installed at Kamal 09 Elementary School near Jakarta’s Soekarno‑Hatta Airport to help shield students from excessive aircraft noise.
The project was developed through rigorous research, involving architects and acoustic consultants to ensure maximum effectiveness. Following its success, the Indonesian government has pledged to expand the programme to additional schools across Jakarta and beyond.
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