An effective cross-channel marketing hub (CCMH) can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for next-gen customer engagement based on compelling, contextually relevant experiences.
Forrester defines a CCMH as:
Enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for de...
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