Currently, the company uses various market technologies that cover several key aspects: storage, processing, analysis, security, and legal compliance, all of which are managed by a team dedicated to data governance and digital ethics, since, for Cofidis, it’s essential to guarantee good practices when consuming data. “An example is our semantic layer project, which consists of applying a logical abstraction between physical data and the tools that users use to perform analysis,” says Almeida. “The objective is to translate technical data into well-defined and understandable concepts at the business level, which also gives us greater control when managing access to information.”
Digital onboarding
One of Cofidis’s major recent initiatives has been its digital onboarding project, which aims to digitize the entire onboarding process for new and existing customers, creating a more immediate and frictionless experience. “We designed this project with Innolab, our innovation hub, using several tools such as KYC for identity validation, open banking for creditworthiness assessment, digital signatures, instant payments, and 100% automated management,” says Almeida. “We also focus on analyzing interactions with our customers, and thanks to speech analytics technology, we can analyze thousands of conversations per day, better understand our customers’ real needs, and, best of all, we’ve done it in a way that respects privacy and empowers our own teams.”
To carry out this project, the company worked with several providers such as Tink, Logalty, IDnow, and Experian. And the integration and development were carried out in-house with the support of the Crédit Mutuel Alliance Fédérale group.
