Data And Insights For Smart Go-To-Market Decision-Making

Imagine trying to cook a complicated dish for the first time without a recipe, guessing at the ingredients and their proportions. This trial-and-error process is much like a B2B organization attempting to craft go-to-market strategies in absence of sufficient data and insights. Just as chefs rely on the right mix of ingredients and a recipe to guide the creation of a fantastic dish, portfolio marketers must leverage the right mix of data and insights to ensure that their organizat...