Data provider selection depends on the entire revenue ecosystem working together

When it comes to defining a data strategy, the starting point is planning (client access required), which encompasses governance, compliance and technology. This in turn involves the critical task of selecting the right data providers to empower go-to-market strategy. The success of this selection process is determined by the clarity of requirements, flexibility of providers’ selection tools, and the granularity of attributes available in source databases. This means considering w...

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