Employer Brand And EVP: A Necessary Primer

Traditionally, HR or employee experience (EX) leaders cared about employer value propositions (EVPs) and CMOs cared about employer brand. But EVP and employer brand are tightly linked, as their definitions suggest:

Employer brand is the sum of what people outside your organization think about it as a place to work.
EVP is the sum of what people inside your organization think about it as a place to work, based on the unique benefits and opportunities your organization offers again...

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