Traditionally, HR or employee experience (EX) leaders cared about employer value propositions (EVPs) and CMOs cared about employer brand. But EVP and employer brand are tightly linked, as their definitions suggest:
Employer brand is the sum of what people outside your organization think about it as a place to work.
EVP is the sum of what people inside your organization think about it as a place to work, based on the unique benefits and opportunities your organization offers again...
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