The Ferrero Group has partnered exclusively with Netflix to bring Wonka’s world to stores and the screen with new chocolate treats and animated stories featuring Willy Wonka and a new generation of children, delighting the young at heart and Wonka fans alike.
Following its 2018 acquisition of Wonka’s confectionery rights, Ferrero has brought its own vision to the beloved world of Charlie and the Chocolate Factory, adding fresh energy to seasonal treats as part of its commitment to product development and category expansion across its iconic brands.
Meanwhile, the collaboration builds on Netflix’s partnerships, including ONE PIECE and naming Moose Toys as the master toy partner for Charlie vs. the Chocolate Factory and Young MacDonald. The move is part of Netflix’s expansion into confectionery.
The partnership between Ferrero and Netflix marks the start of a long-term collaboration to bring the wonder of Wonka to consumers worldwide, leveraging marketing, media, and trade synergies to unlock opportunities for storytelling and consumer engagement.
As part of the collaboration, Ferrero Group will launch 10 seasonal and limited edition Wonka products across chocolate, sugar confectionery, ice cream, and cereals. Coming this fall, Wonka products will be available in the US and select European markets, including the UK, France, Italy, and Germany. The new product line reflects the same creativity, curiosity, and wonder that have fueled the beloved books and films for generations.
Meanwhile, Netflix will expand the on-screen Wonka universe with a 2026 reality competition series The Golden Ticket, and a 2027 animated film Charlie vs. The Chocolate Factory. Coming in 2026 exclusively on Netflix, the storyline follows Willy Wonka, who after years in prison for turning a child into a blueberry, returns to his factory to add sweetness to a bitter world, but teenager Charlie Paley and his friends, facing eviction, plot to break in and steal a priceless Wonka Bar to save their homes, only to find themselves in for more than they can chew.
The golden ticket is a reality competition series set in the imaginative world of Wonka. Contestants can enter the chocolate factory, but only those who find a golden ticket get inside. Once in, the challenge is not over. Players must adapt, strategise, and survive tests of both mind and body to make it through.
Alessandro Rapali, premium chocolate president at Ferrero Group, said: “We’re excited to be introducing a new Wonka family of products, starting with chocolate, sugar confectionery, ice cream and cereals. For generations, Charlie and The Chocolate Factory has been part of popular culture; our ambition is to apply the Ferrero lens to the Wonka universe and to bring fresh new energy to the seasonal aisle.”
“Behind the scenes, our research, development and innovation teams have been carefully leveraging decades of experience in real chocolate factories, applying Ferrero’s signature quality and craftsmanship, and bringing to life a new Wonka world – one that we can’t wait to offer to Wonka fans,” he added.
Filippo Zuffada, senior director of consumer products, international at Netflix, added: “Netflix is reimagining the Wonka universe built on extraordinary imagination and whimsical creations, and Ferrero, with its outstanding heritage of product innovation and brand-building, could not be a better home for this partnership. Together, with the magic of our upcoming entertainment and Ferrero’s world-class portfolio, we’re giving fans a delectable new way to experience the wonder of Wonka on screen and on shelves around the world.”
MARKETING-INTERACTIVE has reached out to Ferrero and Netflix for more information.
Don’t miss: Netflix ramps up global ad push with AI tools and 250M monthly viewers
In fact, Netflix’s toy business has grown over the past year. At the beginning of 2025, Jazwares was named the master toy partner for Stranger Things, and in the fall of 2025, a co-master toy partnership with Mattel and Hasbro was announced for KPop Demon Hunters.
Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let’s dive into the art of curating content with creativity, critical thinking and confidence!
Related articles:
Netflix ramps up global ad push with AI tools and 250M monthly viewers
Netflix joins the attention war with new ‘Clips’ feature
Mediacorp takes local drama regional with Netflix deal
