Forrester’s US end-of-year holiday season forecast for 2024 is live!
Forrester defines holiday retail sales as the purchase of durable and nondurable goods that consumers make during November and December. These sales don’t include automotive and gasoline sales or spending on services, such as food and drink services at restaurants.
What can retailers and brands expect this year? A few highlights from our just-released forecast:
US total holiday retail sales in 2024 will top $1 t...
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