The increased availability of digital-first experiences has encouraged consumers to take control of their healthcare journey. Today, 44% of consumers indicate that in the last 12 months, they started using a wearable, smart devices, and/or medical devices to support their overall health. Most consumers prefer to do health-related activities, such as refilling a prescription, finding a doctor, or checking their symptom, by using a web browser or an app. In response, healthcare orga...
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