Grayling has launched a new insights platform in Asia Pacific aimed at helping brands understand how they appear in AI-generated search results, as traditional search behaviour continues to shift towards generative engines.
The Generative Engine Optimisation Radar (GEO Radar) tracks brand visibility across AI platforms, identifies which sources influence AI-generated responses, and flags reputational risks such as misinformation, outdated content or incomplete narratives. The tool was launched in Singapore today (22 May) and will be rolled out across Grayling’s Asia Pacific network in the coming months.
The move comes as AI-generated summaries increasingly replace traditional search listings, reshaping how consumers discover and evaluate brands online. According to McKinsey & Company, around 50% of Google searches now include AI-generated summaries, a figure expected to rise to more than 75% by 2028.
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Grayling said the platform is designed to address a growing visibility gap for brands in this new search environment, where inclusion in AI-generated answers is becoming as important as ranking on search engines.
“Brands used to compete to be one of many on the first page of Google. Today, they are competing to be included in the AI-generated summary at the top of the page, or in conversations with AI models that are increasingly sophisticated,” said Danny Tan, managing director of Grayling Singapore.
“As large language models change the way brands are discovered and perceived, organisations must have visibility into how they show up in this new environment,” he added.
The platform also reflects broader industry concern that brands are losing control over how they are represented online, as AI models increasingly rely on third-party sources to generate responses.
Grayling said GEO Radar will help organisations identify which domains and media sources are shaping AI-generated narratives, and assess how those inputs may influence brand perception.
From June, the platform will be deployed across Grayling’s regional offices and partners in Malaysia, Thailand, the Philippines, Vietnam and Australia.
GEO is increasingly being positioned as the successor to traditional SEO in the AI search era, as brands and marketers adjust to how discovery is shifting from static search rankings to AI-generated answers. The shift comes as AI search tools become more embedded in everyday behaviour, with Google recently noting that Gen Z is now the most active generation on Search, issuing more daily queries than any other age group globally. This trend is particularly pronounced in Southeast Asia, where AI is reshaping how users search, learn and make decisions.
Search itself is also evolving from keyword-based inputs into a more conversational, multimodal experience powered by generative AI, allowing users to ask follow-up questions, refine intent and combine text, voice and image inputs. In markets like Singapore, IPSOS research in December 2025 found that 78% of social media users rely on Google Search to validate discoveries made on social platforms, underscoring its role as a verification layer between discovery and decision-making.
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