Havas Media Network Singapore has appointed Teresa Goh (pictured left) to lead Havas Play Singapore as general manager, as Kenny Yap (pictured right) exits as CEO.
In her new role, Goh will lead the strategic direction and growth of Havas Play in Singapore, overseeing client partnerships, integrated campaign development and business expansion across the agency’s social, content, influencer and performance marketing offerings. She will also work closely with regional leadership to further scale Havas Play’s offering in Singapore.
Goh brings extensive experience across marketing, communications and digital engagement, with a strong track record of building brands, leading high-performing teams and delivering impactful integrated campaigns across Southeast Asia. Prior to joining Havas Play, she was general manager, APAC at MOI Global and country head of Social Makers at The Smart Local Media Group.
Teresa Goh (pictured left) and Pankaj Nayak (pictured right).
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In addition, Kenny Yap is stepping down as CEO, marking the end of his nearly decade-long journey with Havas Media Network. Yap previously served as managing director of Socialyse and Havas Red Singapore, before taking on the role of chief operating officer at Havas Play. He was later promoted to CEO of Havas Play in 2025.
In a statement to MARKETING-INTERACTIVE, Yap said it has been a privilege to build Havas Play Singapore, and previously Havas Red and Socialyse alongside such talented teams and trusted partners.
“Together, we tripled the size of the business, delivered consistent double-digit growth year after year, earned multiple Agency of the Year recognitions, and established the agency as one of the region’s most recognised leaders in social media, content and influencer marketing. I’m incredibly proud of what we’ve built together and grateful for the journey,” said Yap.
“As I look ahead, I’m excited to channel these experiences into new opportunities where I can continue building, scaling and solving meaningful challenges,” he added.
Prior to his stint at Havas, Yap was at Hill+Knowlton Strategies, Vibes Communications and Grayling.
Commenting on the appointment, Pankaj Nayak, CEO, Havas Media Network Singapore and president, SEA, Havas Media, said: “Goh brings a strong combination of strategic thinking, client leadership and deep experience across the evolving digital and content landscape. As brands look for more integrated ways to engage audiences, she is well positioned to lead the business forward and further strengthen our offering.”
“I would also like to extend my heartfelt thanks to Yap for his contributions to the agency. His leadership and dedication have been instrumental in shaping the growth of Havas Play in Singapore, and we wish him the very best for his future endeavours,” he added.
Meanwhile, Goh said that she is excited to be joining the team and build on the strong momentum of the business.
“Consumers here are highly digitally sophisticated and can spot inauthenticity instantly. Brands need to connect through culture, communities and meaningful content, going beyond any single channel or format. Trust isn’t built in a single scroll; it’s built across experiences — online and offline,” she added.
Since its establishment, Havas Play Singapore has built a strong integrated offering across content, influencer, partnerships and experience-led marketing, delivering culture-driven campaigns for clients across sports, entertainment and lifestyle. Recent work includes end-to-end marketing for the Singapore Tennis Open 2025, regional launches for Toyota, a creator-led campaign for Nikon across Asia Pacific, and innovative brand experiences such as AIA’s bespoke Monopoly activation.
Meanwhile, in November last year, Havas Play expanded into Australia and New Zealand. The ANZ expansion combines sponsorship, branded content, live experiences, social, influencer and native media into a single agency brand. Havas Media Melbourne managing partner and former Hotglue founder Nick Smith has been appointed Havas Play ANZ managing partner, leading a seven-person leadership team across Melbourne, Sydney and Auckland.
James Wright, Havas Group ANZ CEO, said the move strengthens the company’s ability to build value at the intersection of culture, platforms and communities.
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