Customer marketers responsible for customer advocacy and references piece together an array of technologies to make their programs work. This includes niche solutions, purpose-built platforms, and multipurpose offerings. The Forrester Tech Tide™: B2B Customer Advocacy And Reference Technologies, Q4 2024, reflects this fractured market. As one practitioner noted, “There isn’t any single solution.”
Frustration about the lack of a one-stop shop for customer advocacy became acute aft...
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