How Embedded Finance Adds Fuel To Black Friday

Next week is Black Friday, a day many consumers wait and save for. But saving is not the only option to make the most of the heavy discounts. Black Friday is part of a big holiday shopping season, which is increasingly funded by “buy now, pay later” (BNPL). According to Forrester data, last year, some 33% of US and 41% of UK online adults who have used BNPL as a payment option used it more during the holiday shopping season. This holiday shopping season, US shoppers are expected t...

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