How should startups ensure sufficient funds to maintain operations to profitability? (Part 1)

How should startups ensure sufficient funds to maintain operations to profitability

There are keyways startups can ensure they have sufficient funds to maintain operations until they reach profitability:

  1. Obtaining Funding: Startups commonly raise capital through venture capital, angel investors, crowdfunding, or other financing methods to get the necessary funds to launch and scale the business. This provides the runway they need before generating enough revenue to become self-sustaining.

But there are certainly advantages and disadvantages to each source of funding:

Venture Capital (VC) Fundraising:


✔ Access to significant capital for growth and scale
✔ Potentially valuable strategic partnerships and guidance from experienced venture capitalists
✔ Able to utilize the network and resources of venture capital


🗙 Competition is fierce and venture capital funding is difficult to obtain
🗙 Equity and control rights are diluted due to large stakes held by venture capital firms
🗙 Achieve rapid growth and returns to meet the pressure of venture capital

Angel investor financing:

✔ Easier access to capital than venture capital, especially for early stage startups
✔ Angels can provide mentorship, industry connections and practical support
✔ Less equity dilution compared to venture capital

🗙 Compared with venture capital, angel investment may provide fewer resources and smaller investment amounts
🗙 Finding the right angel investors can be time-consuming
🗙 May need to secure multiple angel investors to achieve funding goals


✔ Ability to reach a wide range of potential supporters
✔ Can validate product/market fit and generate early customer interest
✔ Potential for community building and sustained customer engagement

🗙 Requires extensive marketing and promotion efforts to be successful
🗙 Funds raised are usually smaller compared to venture capital or angel investing
🗙 Regulatory requirements and compliance can be complex

The best financing method will depend on the stage of the new venture, the amount of capital required, the new venture’s growth plans, and the goals and preferences of the founders.


2. Cost Control: Startups need to be very disciplined about their spending and maintain a lean cost structure. This involves carefully managing expenses, negotiating favorable terms with suppliers, and prioritizing essential activities over discretionary spending.

Lean operations:

  • Minimize overhead by working in shared or co-working spaces;
  • automate and streamline processes to reduce overhead costs.

Recruit carefully:

  • Only recruit for key roles and capabilities that are critical to the business;
  • hire contractors and freelancers instead of full-time employees when possible;
  • offer a competitive but streamlined compensation package that may include more equity-based compensation;
  • cross-train employees to wear multiple hats and handle a variety of tasks.

Supplier and supplier management:

  • Leverage the startup’s network to obtain discounts or special offers;
  • integrate suppliers for more leverage.

Cash flow and expense monitoring:

  • Closely track all expenses and cash inflows/outflows on a regular basis;
  • implement a rigorous approval process for any new fees or expenses;
  • carefully forecast cash flow to anticipate funding needs.

Prioritization and trade-offs:

  • Focus resources and spending on the most critical priorities and initiatives;
  • delay or scale back non-essential investments or projects.

business model

3. Revenue Generation: How do Startups focus on driving revenue?

Hints for startups to plan their business model and revenue generation:

  • Where is the customer Pain Points and why they need to pay for the change? Why do they have to buy your solutions?
  • Do thorough research of the Market Pricing and Monetization Strategy: Devise your charging model for your product or service. Options can be pay-as-you-go or by monthly and annual subscriptions, charges can include one-time purchases, usage-based pricing, freemium models, etc. Price your offering in a competitive manner and refer to the willing of customers to pay.
  • Build and launch a Minimum Viable Product (MVP): This allows you to create your core product elements, test the market and get customer feedback before building out the full product.
  • Attract the traction of your target Customer: Develop and execute a targeted marketing and sales execution plan to efficiently acquire new customers. This may involve content marketing, partnerships, paid advertising, referral programs, trial-programs, discount programs, etc.
  • Optimize the Sales Funnel through omni-channels: Track and analyze metrics like conversion rates, customer lifetime value, and customer acquisition costs. Use this data to continually refine and optimize the sales funnel.  Importantly, hold sales enablement training to your channel partners, they are not borne to know your products.
  • Check your milestones and validate the track of your revenue plans: Trace and evaluate multiple revenue channels to see their most effectiveness across products, pricing, delivery and rewards.
  • Assess your Scalability and Efficiency: As the business grows, work to increase margins and efficiency through automation, process optimization, and leveraging economies of scale.
  • Keep your ear to the ground: Monitor the market, listen to customer feedback, and be willing to pivot the business model as needed. Successful startups are often those that can quickly adapt to changing conditions.

In the next forthcoming blogs, we will discuss the following:

4. Cash Flow Management: How can Startups monitor their cash flows?
5. Financial Forecasting: How do Startups anticipate their funding needs?
6. Alternative Financing: What are the supplementary funding resources for Startups?

Dr. Peter Luk

Dr. Peter Luk

Executive Vice Chairman at Hong Kong International Family Office Association

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