At the risk of dating myself, I’m a proud member of Gen X. So, perhaps I can be forgiven for channeling Jerry Maguire and George Constanza when I think about the key takeaways from the latest Forrester Wave™ evaluation of customer feedback management (CFM) solutions.
My conversations with the customer references for the nine vendors included in this Forrester Wave reinforced my evaluation and what I have been hearing from our clients: The “how” is often more important than the “wh...
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