Digital business is still growing in importance. Forrester’s Digital Business Strategy Survey, 2024, highlights that the percentage of organizations stating that their digital strategy and/or initiatives have a major impact on their growth, or are the primary driver of their growth, has grown from 55% to 61% between 2023 and 2024. Of all digital initiatives, digital product and service innovation is the top priority, and a single vision of the future to create a strategy and roadm...
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