Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s 2024 B2B Brand And Communications Survey sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million. Our research reveals a clear leader in the realm of social media marketing: LinkedIn.
LinkedIn — The Unrivaled Leader
LinkedIn, designed specifically for professional networking, stands ou...
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