Ameritas chief AI officer on creating the future AI workforce
00:00 Maryfran Johnson 0:00Hello. Good afternoon and welcome to CIO Leadership Live. I’m your host, Maryfran Johnson, the CEO of Maryfran Johnson media and the former editor in chief of CIO magazine. Since November 2017 this video and audio podcast has been produced by the editors of CIO.com and the digital media division of Foundry, which is an IDG company, our growing library of past interviews, all of them openly available on both cio.com and CIOs. YouTube channel includes more than 150 chief information technology and digital officers from mid sized to large companies across every industry joining that esteemed lineup of CIOs today is a long time friend of the family who has been interviewed in CIO magazine and on ci.com a number of times over the years. Richard Wiedenbeck, he’s the chief AI officer at Ameritas, based in Lincoln, Nebraska. Ameritas is a mutual based financial services company with annual revenues of 3.4 billion. It serves some 6 million customers, many of them in the small to mid sized business space, and it serves them with a broad array of life annuities, retirement, disability, dental and vision insurance plans. Rich has worked in business and Senior Technology roles for more than three decades across multiple industries, including defense, manufacturing, consulting and software. He joined Ameritas in 2010 as the vice president of it, moving up into the CIOs chair in 2013 in 2020, he was inducted into our CIO Hall of Fame, which every year honors an elite group of outstanding business technology leaders. Then last year, in January of 2024, rich joined yet another elite group of leaders who hold the newly minted and still relatively rare title of Chief AI officer. According to our 2025 state of the CIO survey, only 14% of mid sized to large companies have caios, and another 21% of companies are out there actively looking to hire one the responsibilities of this emerging CI C suite role which are being covered by a lot of our cio.com reporters these days. Those responsibilities range from setting a company’s overall ai ai strategy and overseeing how and where the AI tech is being used to developing an AI skilled workforce and to establishing a new enterprise governance that integrates with existing corporate cultures. It is no small task, as you’re going to hear about during this conversation with rich, and there’s some really great expectations around this role. So we have a lot to talk about here. Welcome rich. Thanks for joining me today.Richard Wiedenbeck 3:05Thank you. Maryfran, always a pleasure to be chatting with you. Totally.Maryfran Johnson 3:09Alright, let’s start out with let’s talk first about a broader picture of how the broader business picture about how Ameritas has been doing during these last few challenging years, and the role that it has been playing in the business success you have been having,Richard Wiedenbeck 3:28yeah, absolutely. So, I mean, Ameritas, I always like to say, if you look at our kind of growth, right, our growth has been relative, has been really good, relative to the industry, right? We’re classified, even with that broad range of diversified products, we still get classified in the life and annuity space, or the life insurance space. If you look at that industry, or sub part of the insurance industry, it’s been growing at about one to 3% a year, and we’ve been growing at about seven to nine so we’re clearly outgrowing our industry, which is a good sign. But by the same token, if you look at our expense structure, our expense structure seems to be holding pace with our top line, right? So top line growing, bottom line going, or top expense structure growing at the same rate, right? So, so the challenge to do that cost curve. And then around 2020, we took a look at that and said, Hey, we really, you know, we really need to modernize, you know, I mean, a lot of the standard stories. We need to modernize our systems. We need to really look at how we’re getting things done. We need to look at the interactions and the digital advancements we’re having, and then we need, we need to look at this kind of cost curve bending thing. And we took on a transformation project, an enterprise wide transformation project, we call Pepi, everybody. Everybody gives it a name. Everybody gets an acronym. You know, you always,Maryfran Johnson 4:55everybody loves a good title on a program, right? Yes,Richard Wiedenbeck 4:58always, um. And so we started that journey and and we’re, you know, we’re obviously, you know, four years into it, we’ve, you know, like any transformation journey, you’re going to say, these things went well. These things didn’t go as planned. These things. We wish we could go back and do a little differently, but I think all in all, we’ve made meaningful progress on that, on that journey, and then we started to see the AI frame come in and and we didn’t want to lose sight of that, and we didn’t think it was something to wrap into that. It was something to really start to pay attention to a little bit differently. But I think a lot of firms are on that broad, transformative journey, whether you call it Age of the Customer digital, you know, all of those are pieces of the puzzle and Ameritas certainly, just like other firms in our industry, and even our industries, have been actively pushing to make progress on that, not just kind of doing it as a Hey, here’s our portfolio, let’s prioritize. We actually chose to drive our investment levels up for a period of time to really try to make meaningful progress on it. And now we’re kind of coming on the tail end of that saying now let’s get into that standard. Still continue to make investments, but But where are we pushing those priorities, and how do we bring this
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