Shopify and Shopify Plus serve different types of businesses, with Shopify Plus tailored to enterprises and larger operations. While Shopify is great for small to mid-sized businesses with its affordability and ease of use, Shopify Plus is built for high-growth brands that need automation, custom checkout, and enterprise-level support. I’d recommend Shopify Plus for businesses already earning a steady $80,000 in monthly sales. 1 Creatio CRM Employees per Company Size Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+) Large (1,000-4,999 Employees), Enterprise (5,000+ Employees) Large, Enterprise Features 24/7 Customer Support, Accounts Receivable/Payable, Analytics / Reports, and more 2 Pipedrive CRM Employees per Company Size Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+) Any Company Size Any Company Size Features 24/7 Customer Support, Analytics / Reports, API, and more 3 CrankWheel Employees per Company Size Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+) Any Company Size Any Company Size Features Analytics / Reports, API, Dashboard, and more Here’s a breakdown of their pricing structures, including a breakdown of Shopify Plus features you won’t get with Shopify plans. A glance at Shopify vs Shopify Plus Shopify Shopify Plus Best for Small businesses Mid-size and large enterprises; global businesses Pricing $39-$399/month Starts at $2,500/month (annual contract) Transaction Sales Fees 0.5-5% per transaction 0.2% Contract Requirements Monthly, Annual, Biennial Annual, Triennial Online Stores 1 Unlimited (but one brand only) Customer Support 24/7 live chat, email and phone 24/7 live chat, email and phone; dedicated account manager Shopify Plus vs Shopify feature comparison Looking at the differences between Shopify and Shopify Plus, Shopify Plus essentially has everything included in the standard Shopify plans and more. So, I outline the key differences between the two in the table below, along with detailed explanations below. Feature Shopify(Basic, Shopify, Advanced) Shopify Plus Staff Accounts 2-15 Unlimited Custom Checkout Standard checkout process Fully customizable checkout processAccess to Shopify Scripts for discounts, shipping rules, and payment methods Support 24/7 support via email, live chat, and phone Dedicated account manager24/7 priority support with guaranteed response times Customization & Integrations Expansive but limited to third-party app integrations in its app store Full access to APIs and custom integrationsAdvanced third-party integrations Advanced Reporting & Analytics Basic reports and analytics Advanced reporting and real-time analytics B2B Features Not included Custom B2B pricing, private storefronts, and bulk ordering International Selling Multi-currency support via third-party apps Built-in multi-country and multi-currency support Security & Compliance PCI-compliant PCI DSS Level 1 compliance, enhanced security features API Access Limited API access Full API access with higher call limits Apps Access to Shopify App Store (limited functionality) Access to exclusive Shopify Plus apps like Shopify Flow, Launchpad Global Expansion Requires third-party apps for full international setup Built-in global store management, localization, and tax configurations Payment Gateways Shopify Payments or third-party gateways Support for advanced payment integrations with lower fees Here are some Shopify Plus features that elevate Shopify Plus above Shopify’s basic and mid-tier offerings, particularly for large businesses or enterprises that require custom workflows, scalability, and advanced support. 1. Dedicated account management and support Shopify is known for its outstanding support — reviewed and validated by its users. It is one of the few e-commerce platforms that provide 24/7 support via phone, live chat, and email — in multiple languages. If these aren’t enough, you can hire Shopify experts. All these are available to you under the usual Shopify tiers. However, with Shopify Plus, you are included in the Merchant Success Program on top of the support previously mentioned, which gives you access to the following: Dedicated account manager: Personalized support and guidance for business strategy, growth, and troubleshooting Priority 24/7 support: Access to priority customer support with guaranteed response times, including technical support from a dedicated team Launch support: Assistance from a Shopify Plus expert during store setup or significant changes. Under the Merchant Success Program, you gain access to exclusive resources such as: A private Facebook community where you can interact with other Shopify Plus users Shopify Plus Partners, a directory you can consult to keep you abreast of industry trends and help with staging events for your online store Shopify Plus Academy, an exclusive program with more advanced self-guided resources, including courses and webinars to enhance your online store’s design, operations, marketing, and more Access to exclusive beta programs 2. Lower fees with higher transaction volume Shopify’s transaction fees are waived when using Shopify Payments for both Shopify and Shopify Payments. However, if you go with another payment provider, the following transaction fees apply: Standard Shopify transaction fees: Shopify Starter: 5% Basic Shopify: 2% Shopify: 1% Advanced Shopify: 0.5% Shopify Plus transaction fees: If using only Shopify Payments or both Shopify Payments and a third-party provider: Minimal rates apply and will vary based on location If using a third-party provider exclusively: 0.20% per transaction For example, a business earns around $1 million in annual revenue and uses a third-party payment provider. If it is under a standard Shopify plan (say, Advanced Shopify, which charges 0.5% in transaction fees), transaction fees would be $5,000/year. Under Shopify Plus, transaction fees would only be $1,500/year (0.15% transaction fee). 3. Custom integrations and private apps Under Shopify’s standard plans, you already have access to more than 8,000 third-party integrations or apps in the Shopify App Store. For Shopify Plus merchants, API integrations have more flexibility with external systems, such as ERP or CRM platforms. For example, Shopify Plus users can integrate their online stores with their existing platform systems, something those under Shopify standard plans cannot do. Shopify Plus merchants can also build their own private apps through Shopify Functions. Some examples of Shopify Plus API solutions include: Gift Card: Unique gift cards that work in the Shopify POS and can be used as an alternative payment method Multipass: Unite customer logins for your forum, website, and online store without needing to synchronize any customer database User: Add, remove, edit, and retrieve data about Shopify staff accounts 4. More theme and checkout customization