By John Poulos ( February 25, 2025, 5:00 PM EST) — Ask any software developer today, and they’d likely tell you that they have used another person’s library, forked someone’s repository or regularly integrated with a third-party application programming interface, or API…. Law360 is on it, so you are, too. A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions. A Law360 subscription includes features such as Daily newsletters Expert analysis Mobile app Advanced search Judge information Real-time alerts 450K+ searchable archived articles And more! Experience Law360 today with a free 7-day trial. source

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More ElevenLabs, the highly-valued AI voice cloning and generation startup from former Palantir alumni, today launched Scribe v1, a new speech-to-text model that reportedly achieves the highest accuracy across multiple languages. Users can try it here. According to the company’s benchmarks, it outperforms Google’s Gemini 2.0 Flash, OpenAI’s Whisper v3 and Deepgram Nova-3 in accurately converting spoken speech into text on the web, achieving new record-low error rates. The company claims that Scribe delivers state-of-the-art transcription accuracy in 99 languages, including improved performance in previously underserved languages such as Serbian, Cantonese and Malayalam. As Flavio Schneider, ElevenLabs lead researcher wrote on X, Scribe is the “smartest audio understanding model” released by ElevenLabs yet. “Scribe doesn’t just transcribe — it understands audio,” Schneider continued in a thread. “It can detect non-verbal events (like laughter, sound effects, music and background noise) and analyze long audio contexts for accurate diarization, even in the most challenging environments.” “Diarization” is the name given to the process of separating speakers by their vocal qualities on a recording. In fact, ElevenLabs’ documentation states Scribe can distinguish and isolate up to 32 different speakers in the same audio file. While ElevenLabs cautions that Scribe is “best used when high-accuracy transcription is required rather than real-time transcription,” the company also plans to introduce a low-latency version soon, expanding its use for real-time applications. Lowest word error rates (WER) Scribe is designed to handle real-world audio challenges with precision. According to benchmark results from FLEURS and Common Voice, it records the lowest word error rates (WER) for many languages, including Italian (98.7%) and English (96.7%). Key features include: Speaker diarization to differentiate speakers in multi-speaker recordings. Word-level timestamps for detailed transcription accuracy. Detection of non-speech events, such as laughter and background noises. Structured transcript output for seamless integration via API. Pricing and availability Scribe is available now through the ElevenLabs website and API. Pricing is set at $0.40 per hour of input audio, with a 50% discount for the next six weeks. A low-latency version for real-time applications is also in development. What it means for enterprises For enterprise decision-makers, Scribe presents a tool for scalable, high-accuracy transcription, making it useful for industries relying on automated documentation, meeting transcription and content accessibility. The model’s ability to handle diverse languages with high precision also benefits multinational businesses, media companies and customer support applications. Scribe’s pricing structure makes it competitive for businesses that require high-volume transcription services, and its API-based integration allows for seamless adoption in enterprise workflows. Additionally, the upcoming low-latency version could position Scribe as a viable option for real-time communication tools. Coming the same day as rival Hume’s opposite text-to-speech model Octave Timing is everything, and ElevenLabs chose to launch Scribe the same day as rival Hume AI unveiled Octave, an LLM-powered text-to-speech model that allows users to customize AI-generated voices with adjustable emotions. It is designed for content creation, including audiobooks, podcasts and video game voiceovers. Unlike standard TTS systems, Octave considers context beyond individual sentences, adjusting tone, rhythm and cadence dynamically to sound more natural. Hume AI positions Octave as a direct competitor to ElevenLabs’ text-to-speech offerings, highlighting that Octave’s pricing is about half the cost of ElevenLabs’ current AI voice services. While Scribe and Octave serve different functions, their development reflects the growing competition in AI-driven audio models. ElevenLabs is prioritizing precise, multi-language speech recognition, while Hume AI is advancing expressive AI-generated speech. For enterprises, this means more specialized solutions for both transcription and synthetic voice applications, enabling more efficient content production, customer engagement and accessibility tools. Scribe is now live, and ElevenLabs is hosting a virtual event next week with the team behind its development. More details, benchmarks and API documentation are available in the official blog post. source

And since the agents speak English, there are endless tricks people will try to trick the AI. “We do a lot of testing before we implement anything, and then we monitor it,” he adds. “Anything that’s not correct or shouldn’t be there we need to look into.” At IT consultant CDW, one area where AI agents are already being used is to help staff respond to requests for proposals. This agent is tightly locked down, says its chief architect for AI Nathan Cartwright. “If someone else sends it a message, it bounces back,” he says. There’s also a system prompt that specifies the agent’s purpose, he says, so anything outside that purpose gets rejected. Plus, guardrails keep the agent from, say, giving out personal information, or limiting the number of requests it can process. Then, to ensure the guardrails are working, every interaction is monitored. “It’s important to have an observability layer to see what’s going on,” he says. “Ours is totally automated. If a rate limit or a content filter gets hit, an email goes out to say check out this agent.” Starting with small, discrete use cases helps reduce the risks, says Roger Haney, CDW’s chief architect. “When you focus on what you’re trying to do, your domain is fairly limited,” he says. “That’s where we’re seeing success. We can make it performant; we can make it smaller. But number one is getting the appropriate guardrails. That’s the biggest value rather than hooking agents together. It’s all about the business rules, logic, and compliance that put in up front.” source

Overview In this episode of CIO Leadership Live Middle East, we sit down with Filip Nekvinda, Chief Information and Digital Officer (CIDO) at Abdul Latif Jameel Enterprises, to explore how he is driving digital transformation and innovation in one of the region’s leading enterprises. With a strong focus on leveraging technology to enhance business agility and customer experiences, Nekvinda shares insights on emerging tech trends, digital strategy, and the evolving role of CIOs in today’s fast-paced business landscape. Tune in as we discuss the challenges and opportunities of leading IT and digital initiatives in a dynamic and competitive market. Register Now source

The world of technology is vast and comprises a variety of different and intriguing fields. You may wish to learn the language of every aspect of tech, an admirable ambition, or you’re keen to understand one specific area, such as AI or open source. It would be possible to find all the relevant terms and concepts yourself, but consider how much your time is worth. That’s where a quick glossary from TechRepublic Premium can help. Most of our glossaries are downloadable as a PDF. The ones that aren’t, will be in the next update. Subscribe to TechRepublic Premium and get access to 50+ tech glossaries. Just download a glossary and soak up the knowledge at your own pace. Tech doesn’t sit still, and we’re constantly adding to our library. As technology changes, we publish new glossaries and update existing ones. Whether you need to know about fintech, legaltech, or adtech, we’ve probably got the topic covered. A sample of TechRepublic Premium’s glossaries Members get access to all our policies, hiring kits and more Along with all our glossaries, TechRepublic Premium members get access to all our other fantastic resources, such as policies, hiring kits, checklists, predictions, features and event coverage. source

By Lori Andrus ( February 26, 2025, 4:34 PM EST) — This month marks the 100th anniversary of the Federal Arbitration Act, a law intended to streamline dispute resolution in commercial agreements. But over the past century, this law has evolved — or, more accurately, been distorted — into a weapon to deny justice to consumers, employees and small businesses…. Law360 is on it, so you are, too. A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions. A Law360 subscription includes features such as Daily newsletters Expert analysis Mobile app Advanced search Judge information Real-time alerts 450K+ searchable archived articles And more! Experience Law360 today with a free 7-day trial. source

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More New York City startup Hume AI emerged from stealth two years ago and has since raised multimillions in funding on the basis of its technology that creatives emotive AI voices for use in enterprise applications. Today, it is taking its offerings a step further with a new large-language and speech model called the “Omni-capable text and voice engine,” or Octave for short, designed to produce lifelike, emotionally nuanced speech for use across different forms of content, from audiobooks to prerecorded video game character dialog and film/TV/video. Hume claims Octave is the first text-to-speech system powered by a large language model (LLM) trained not only on text but on speech and emotion tokens, enabling it to understand words in context and adjust tone, rhythm and cadence accordingly — and which the user can adjust on the sentence level with text prompts. “We’re launching the first LLM for text-to-speech — a model that understands words in context, predicting the right emotions, rhythm, cadence and emphasis, making speech sound more human than ever before,” said Alan Cowen, Hume AI’s cofounder and CEO, in a video call interview with VentureBeat. Octave’s capabilities go beyond basic voice generation. It can interpret character traits and style from a script alone, adjusting vocal inflections to match implied emotions. A sarcastic remark will be spoken sarcastically, a panicked sentence will sound urgent, and a whispered secret will be hushed — all without needing explicit direction. In addition, if the user doesn’t like the generated voice or wants to adjust it, they can do so granularly through natural language by simply typing in a text instruction to Octave, such as “happier, sadder, more frustrated, angrier, more sarcastic, more sincere,” etc. “You can describe a character — like a sarcastic medieval peasant — and the model will instantly create that voice, adjusting emotions like anger, sadness or happiness based on your instructions,” Cowen added. “Voice modulation works at the sentence level, but you can also adjust parts of a sentence, instructing the model to convey nuanced emotions like slight frustration mixed with humor or exasperation.” The model also considers context beyond individual sentences. “Unlike traditional models that process text word by word, our model considers entire paragraphs, capturing context to deliver more natural and emotionally accurate speech,” he explained. While the current release focuses on English-language speech, Octave also supports Spanish and is expected to expand its language capabilities in the near future. Tailored for content creation Octave is tailored for content creators and media production, offering a wide range of applications. “This new model is designed for offline text-to-speech — perfect for audiobooks, podcasts, video voiceovers, and video game characters — where creators need realistic, character-specific voices,” Cowen explained. However, the user must access it through Hume’s website either on its Projects page or through an application programming interface (API). The “offline” component refers to the fact that this model is designed to produce discrete audio files that can be added to projects such as videos or audiobooks. It’s not designed to carry on real-time conversation, though that could theoretically be allowed by piping in text queries to the website. Hume’s API allows developers to make up to 50 requests of the new Octave model per minute, with a maximum text length of 5,000 characters and descriptions capped at 1,000 characters. Each request can generate up to five outputs, and the supported audio formats include MP3, WAV and PCM. Hume’s prior EVI series of models allows for streaming, real-time, back-and-forth interactions. They remain available and will continue to be developed. Hume AI offers a subscription-based pricing model with tiers ranging from a free option to Creator, Creator Pro, and Enterprise plans. Here’s a concise breakdown of the offerings: Free ($0/month) – 10,000 characters of text-to-speech per month (~10 minutes) with unlimited custom voices Starter ($3/month) – 30,000 characters (~30 minutes) plus support for up to 20 projects Creator ($10/month) – 100,000 characters (~100 minutes), usage-based pricing for extra characters ($0.20/1,000), and support for up to 1,000 projects Pro ($50/month) – 500,000 characters (~500 minutes), lower usage-based pricing ($0.15/1,000), and support for up to 3,000 projects Scale ($150/month) – 2,000,000 characters (~2,000 minutes), further reduced usage-based pricing ($0.13/1,000), and support for up to 10,000 projects Business ($900/month) – 10,000,000 characters (~10,000 minutes), even lower usage-based pricing ($0.10/1,000), and support for up to 20,000 projects Enterprise (Custom price) – Unlimited usage, custom legal terms, security assurances, significantly discounted bulk pricing, and priority support Altogether, Hume emphasized that its Octave TTS pricing is around half the cost of the competing service from AI voice creation startup ElevenLabs, showing the intensifying competition in the text-to-speech space. In addition, Hume AI conducted a blind comparison study with 180 human raters to benchmark Octave against ElevenLabs. The results showed that Octave was preferred in terms of audio quality (71.6% of trials), naturalness (51.7% of trials), and how well the speech matched descriptions of the desired voice (57.7% of trials), across 120 diverse prompts. To further evaluate its performance, Hume AI has also launched the Expressive TTS Arena, a public benchmark designed to test how well AI models handle longer, expressive speech — an area that previous TTS benchmarks have largely overlooked. Tens of trillions of language tokens Unlike traditional text-to-speech systems that rely on limited speech datasets, Octave TTS is built on an LLM trained on tens of trillions of language tokens. “Traditional text-to-speech models are trained on limited speech data, but ours is built on an LLM trained on tens of trillions of tokens, enabling it to reason, think, and infer emotions from text,” Cowen said. The model was trained using millions of hours of public, long-form speech data and Hume AI’s proprietary datasets of new voices recored by survey participants. “We collected data from people recording themselves through webcams, reacting naturally to videos, telling stories, and talking to others, including friends and family,

Each year, Forrester recognizes companies that have excelled in a particular area of marketing, sales, product, or customer engagement through our B2B Programs Of The Year (POY) Awards. These are always special occasions, but they feel particularly meaningful this year given the challenging backdrop of changing buyer behaviors, constrained budgets, expanding growth goals, and breakneck technological innovation. For 2025, our North America POY winners exemplify excellence in the following seven categories: Content Strategy & Operations Customer Engagement Demand & ABM Marketing Executives Portfolio Marketing & Product Revenue Operations Sales We’re excited to celebrate this year’s winners at B2B Summit North America, happening March 31–April 3 in Phoenix and as a digital experience. By attending, you’ll have the opportunity to learn firsthand about the innovative initiatives these companies have executed, as well as their tips and tricks in overcoming challenges and how they achieved or even exceeded their goals. And the winners are … Conga — Customer Engagement Conga, a revenue lifecycle management platform, transformed customer success digitally to drive greater adoption, retention, and expansion through data-driven insights and automation, all geared around a central community hub. At B2B Summit, Conga will show how community members enjoy usage rates as much as 28% higher than non-engaged peers. The results are more effective postsale experiences that produce higher net and gross revenue retention and up to seven times more expansion pipeline among engaged accounts. FreeWheel — Portfolio Marketing & Product FreeWheel is a global technology platform for the TV advertising industry, structured to provide a wide breadth of solutions to help the advertising industry achieve its goals. The company’s product management and product marketing leaders tackled organizational inefficiencies by adopting commercialization and product launch best practices, aligning its teams to a well-defined and structured process. At B2B Summit, representatives from the company will detail their journey, including the establishment of a standardized framework for cross-functional collaboration. The session will also cover opportunity research and prioritization, development of a strategic launch program, and standardized planning processes. HCLTech — Content Strategy & Operations HCLTech is a global technology company that delivers digital, engineering, cloud, and AI capabilities powered by a broad portfolio of technology services and products. Like many organizations, the company identified opportunities to optimize content creation, sparking a strategic reassessment to drive greater impact and audience relevance. At B2B Summit, HCLTech will share its transformation to a content strategy marked by efficiency, personalization, and engagement. By adopting AI and generative AI technologies, the company is reengineering how it produces, delivers, and optimizes content. Palo Alto Networks — Demand & ABM Palo Alto Networks, a leader in cybersecurity, has significantly transformed its revenue process. At B2B Summit, the company will share how it has made the change from focusing on marketing-qualified leads (MQLs) to a process focused on buying groups and opportunities. Concerned about inefficiencies in its previous MQL process, it leveraged a short six-month pilot to prove that adopting buying groups drives dramatic improvement in both process efficiency and pipeline growth. Palo Alto Networks will discuss tips and techniques for selecting and executing a successful pilot, as well as the changes in people, process, and systems being made to expand enterprisewide. TEKsystems — Sales TEKsystems, a leading provider of business and technology services, emerged from the COVID-19 pandemic seeking to address shifts in its marketplace and customer expectations. At B2B Summit, the company will share how it invested in upgraded enablement programs and sales technology and implemented tighter coordination with marketing to level up the effectiveness and efficiency of its sellers. Complemented by a more strategic buyer-aligned sales process, these initiatives informed seller upskilling and new manager-level competencies that helped generate sponsorship from internal leaders and influencers, leading to broad-based and measurable revenue team success. TriNet — Revenue Operations TriNet, a provider of full-service HR solutions, transformed its sales development representative (SDR) team to boost collaboration, improve follow-up timing, and enhance prospecting effectiveness and efficiency. At B2B Summit, TriNet will share how the company refined processes, selected new technology, updated reporting, and adjusted team structures, resulting in better insights and outcomes. Now, the SDR team focuses on both doing the right things and doing things right. Workday — Marketing Executives Workday is an AI platform that helps more than 11,000 organizations around the world and across industries manage their most important assets — their people and money. At B2B Summit, the company will share how it enhanced its go-to-market strategy and marketing campaigns. This led to the creation of a new, more streamlined process for unified campaign planning and execution, which fostered greater efficiency, collaboration, and a focus on measurable business outcomes. Get ready to be inspired by the full stories of these award winners’ successes at B2B Summit North America next month. Our B2B Programs Of The Year Awards sessions happen Wednesday, April 2 from 3:30–4 p.m. We hope to see you there! source

Cybersecurity vendor ThreatLocker recently hosted its fifth annual Zero Trust World (ZTW) conference in Orlando, welcoming attendees from 28 countries to learn about Zero Trust principles and ThreatLocker offerings. Over two days, the event celebrated Zero Trust as a cybersecurity model and the ThreatLocker approach for achieving Zero Trust. Industry leaders, managed service providers, security practitioners, and (most importantly) Forrester analysts attended. The event featured keynotes, track sessions, and hands-on interactive labs. ThreatLocker CEO and Cofounder Danny Jenkins set the tone with a clear message that the best defense requires not only a strong grasp of technology but also a clear understanding of how adversaries think and operate. As you might expect, the event made it clear that the best defense against these adversaries is adopting a Zero Trust mindset. ThreatLocker Gives Zero Trust Its Own Event Giving a concept like Zero Trust its own event underscores the importance of the Zero Trust approach to ThreatLocker and its customers. The event kicked off with a keynote from Danny Jenkins that included the ThreatLocker origin story and the company’s mission to “change the paradigm of cybersecurity from default-allow to default-deny.” Other keynote speakers and panelists included Reggie Fils-Aimé (former president and chief operating officer of Nintendo of America), Rob Allen (chief product officer, ThreatLocker), Art Ocain (VP of incident response and disaster recovery, Airiam), and Trina Ford (chief information security officer, iHeartMedia). Keelan Leyser, the “technology magician,” also wowed the ZTW crowd by combining technology and magic in interesting ways. Hector Monsegur (aka Sabu) and former FBI agent Chris Tarbell led a compelling fireside chat about Hector’s former life as a hacker and the fed who caught him. Former Forrester analyst Chase Cunningham (aka Dr. Zero Trust) also delighted the crowd with an engaging keynote that touched on themes from the need to stop throwing money at unproven technologies to how security failures impact markets. While each keynote was unique in its delivery and subject matter, the underlying messaging was clear: To fully reap the benefits of modern technologies, we must change how we approach them. This means that security pros should move away from compliance box-checking exercises and complacency and adopt a more proactive approach to prevention. ThreatLocker also hosted multiple hacking labs, interactive sessions, and live demonstrations aimed at refining both offensive and defensive cybersecurity skills. This fusion of real-time demos with theoretical discussions provided hands-on context that benefited both industry leaders and practitioners alike. ThreatLocker Embraces The Security Platform Approach ThreatLocker announcements at ZTW 2025 included many new features: ThreatLocker Insights: gathers intelligence from client endpoints to identify unusual application behaviors. This can help customers make decisions about whether or not an application should run and what controls should be in place. ThreatLocker Patch Management: helps manage application updates from the same platform being used to control access to those applications. This further illustrates the trend of security vendors competing for proactive security budgets, especially against other endpoint management solutions. The release can potentially help reduce the number of vendors (and agents) on endpoints. ThreatLocker User Store: provides ThreatLocker-vetted apps that users can freely install and use to create their own allowlisting policies. This has the potential to reduce user friction (and, therefore, improve user experience) by offering a marketplace of security-approved apps. ThreatLocker Web Control: delivers centralized web access control and filtering via a browser extension. This capability competes with existing secure web gateway and cloud access security broker solutions, further evidence that ThreatLocker is branching into other security categories. ThreatLocker Cloud Control: aims to help shut down phishing attacks and token theft by allowing only recognized IP addresses and networks to access Microsoft 365 environments. Phishing remains a primary attack method for compromising credentials. This capability promises to fight that by tying authentication not only to the user but also to the device that the user is using. ThreatLocker Detect Dashboard: aggregates alerts and incident data into a dashboard with interactive charts, policy recommendations, and recommended remediations. Understanding that prevention alone is not enough to defend enterprises, this capability adds detection and response for ThreatLocker customers. ThreatLocker was founded on the premise of taking a “default deny” approach to security, thereby enabling Zero Trust. The latest announcements expand on this original vision to include other security capabilities. This follows the cybersecurity industry trend of building platforms with multiple security capabilities instead of discrete, standalone (best-of-breed) capabilities by incorporating existing security functionality (endpoint detection and response, patching, web filtering, etc.) into its existing platform. As always, it’s important to remember that Zero Trust is not a security solution; it’s a strategy. Adopting technologies to enable a Zero Trust approach to security is only a part of achieving Zero Trust. For any questions about the ZTW conference, Zero Trust, or other security and risk topics, request an inquiry or guidance session with a Forrester analyst. source

Two European sports tech startups are heading to the US for an R&D programme run by media giant Comcast. Ireland’s Orreco will cross the Atlantic with a trove of athletic performance software, while Iceland’s Oz Sports will bring an AI-driven camera system. On arrival, the duo will join Comcast NBCUniversal SportsTech, a six-month accelerator.  During the programme, the companies will tap into expertise from various industry leaders. Among them are Comcast broadcasting networks NBC Sports, Sky Sports, and the Golf Channel from Comcast’s broadcasting empire. Further support will come from a star-studded squad of partners, including the Premier League, the PGA Tour, and NASCAR. The diverse lineup of experts is a key selling point. The 💜 of EU tech The latest rumblings from the EU tech scene, a story from our wise ol’ founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now! On a video call from Comcast’s headquarters in Philadelphia, Jenna Kurath, Head of Comcast NBCUniversal SportsTech, said the programme is “powered by partnerships.” “By bringing the best of innovation into our organisation, forging those strategic relationships with emerging startups, and working alongside some of the most elite sports organisations in the world, we’re able to really push us beyond the status quo,” Kurath told TNW. The collaborative approach has one overall target: cultivating a new generation of sports tech. But for the teams involved, the attractions are varied. The selected teams receive new routes to accelerate product development, forge industry relationships, and refine commercial strategies. Their partners gain access to emerging technologies that could enhance future broadcasts and sporting events. Comcast, meanwhile, can get an edge on market trends, strengthen partnerships, unlock new revenue streams, and enhance customer experiences. The company is also investing in startups selected for the programme. Inside the programme The potential benefits have proved alluring for startups. Over 1,600 teams applied to this year’s programme. The cohort was then whittled down to just 10 companies. Kurath breaks down the selection process into three key criteria. “The first is, is it a problem we’re solving? The second is, do we have a line of sight on how we’ll test and pilot that technology over the six-month programme and beyond? But probably most important of all is, is this the team that we believe can do it — and is this the team we want to work alongside?” Orreco impressed the selectors with an AI sports analytics platform. The software interprets camera data, blood biomarkers, GPS, and other data sources. It then provides personalised insights on performance, nutrition, training, sleep, and recovery. OZ Sports, meanwhile, earned a spot on the roster after developing an AI-driven, multi-camera 4K60p HDR production unit for broadcasting. The system offers remote sports coverage in top-notch quality — at a fraction of the price. With Comcast recently winning new rights to NBA and Premier League games, the system could support the expanded coverage. “This is a really cost-effective, efficient way for us to do that and make it the best broadcast experience,” Kurath said. Orreco and Oz Sports join a range of European companies that have entered the programme. Europe’s sports tech roster One recent European graduate is the UK’s Kymira, which developed infrared-infused recovery apparel for the Philadelphia Flyers ice hockey team. The gear was initially built for the players, but the benefits have also been tested on front office staff. Another alumnus is Manchester-based Dizplay, meanwhile, makes sports fans active participants in the spectator experience. In partnership with Sky Sports, the startup introduced a “Viewer’s Verdict” for boxing broadcasts, allowing audiences to share real-time opinions and enhance social commentary. This technology could also expand beyond sports, bringing interactivity to live news, talk shows, and other broadcasts. A third British graduate, Tickets for Good, provides a platform that offers discounted tickets to tailored audiences. That could mean sports fans, but it could also serve teachers or first responders.  “We’re always looking for companies that are proving themselves in the grand stage of sports, but when they have extensibility into other areas of our business, it’s just all the more powerful,” Kurath said. For European members of the programme, the accelerator offers a springboard to the world’s biggest market. “A lot of the international companies are very strong within their own specific country, but are looking to break into the US market,” Kurath said. “It is huge, it is nuanced. It is not an easy market. The sports industry is not an easy one to break into, so we’re opening doors for them and giving them really deep customer insights on what it means for your technology to succeed in the US market.” Enterprise innovation is one of three key themes at TNW Conference, which takes place on June 19-20 in Amsterdam. Tickets for the event are now on sale. Use the code TNWXMEDIA2025 at the check-out to get 30% off the price tag. source