The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance. In particular, the start-stop nature of existing or newly awarded brand assignments was a source of financial frustration. Yet 2025 shows signs of optimism, including a strong US economy, agency M&A activity, a resurgence of brand spending, and a growing independent agency market. Combine these factors with the marketing agency ...
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