Predictions 2025: Agencies Jettison Legacy Structures To Form New Agency Types

The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance. In particular, the start-stop nature of existing or newly awarded brand assignments was a source of financial frustration. Yet 2025 shows signs of optimism, including a strong US economy, agency M&A activity, a resurgence of brand spending, and a growing independent agency market. Combine these factors with the marketing agency ...

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