Redhill has appointed Anuroopa Pereira (pictured) as managing director for Singapore, as the agency looks to strengthen growth and regional collaboration across Southeast Asia.
In a statement to MARKETING-INTERACTIVE, the agency said Pereira, who is based in Singapore, will oversee Redhill’s operations across Singapore, Vietnam and the Philippines. She will report to Manisha Seewal, group president of Redhill.
In her new role, Pereira will be responsible for driving sustainable growth, strengthening Redhill’s market leadership and delivering financial performance across the Singapore business. Her remit also includes new business development, stakeholder engagement, revenue growth, client leadership, strategic advisory, and talent development.
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Pereira joins Redhill with experience across both in-house and consultancy roles. Over the course of her career, she has held senior leadership positions at Applied Materials and Sabre, alongside agency roles at Archetype, Ruder Finn Asia and PRecious Communications.
According to the company, Pereira has led high-profile communications campaigns across her career, helping clients strengthen visibility and market positioning. She is also recognised for building and mentoring teams across both corporate and agency environments.
“I’m truly delighted to welcome Pereira to the Redhill team. We are operating in an increasingly dynamic and fast-evolving landscape, where clients look to us not only for execution, but for strategic counsel grounded in insight, foresight, and sound judgment,” said Seewal.
She added, “Pereira brings with her a wealth of experience and a deeply thoughtful approach to leadership that will be invaluable as we continue to grow and support our clients’ ambitions. I am very much looking forward to partnering with Pereira, and I am confident that, together, we will achieve many meaningful successes in the years ahead.”
Speaking on her new role, Pereira said, “I’m incredibly excited to join the Redhill team in Singapore and be part of such a dynamic, forward-thinking organisation. Redhill’s strong reputation for integrated communications and regional expertise makes this an inspiring next chapter for me. I’m deeply grateful to Jacob Puthenparambil (founder and CEO of Redhill) and Seewal for the opportunity, and I look forward to contributing and growing alongside the team.”
The appointment comes as Redhill continues to expand its international footprint and regional partnerships.
In March, Redhill partnered with BHM Holdings to establish a communications bridge between Asia and Africa. The partnership brought together more than 300 communications professionals across 20 markets across Asia, Africa, the UK and the US, while giving clients access to services spanning brand and corporate communications, media relations, digital marketing, creative services, reputation management, stakeholder engagement and government relations.
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