The holiday season is the time to show those closest to you that you care. Holiday shoppers select gifts to show their loved ones appreciation and affection, and companies must do the same for their loyal customers.
US shoppers want offers tailored to them …
Fifty-four percent of US online adults say that receiving offers that are tailored to their preferences or available only to them is a key reason they join loyalty programs, per Forrester’s Retail Topic Insights Survey, 2023....
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