SAP is starting the 2025 financial year with a new executive board. The German software company announced that 39-year-old Sebastian Steinhäuser will be promoted to the executive board. In the future, Steinhäuser will head the newly created Strategy & Operations board group and, in this position, will continue to drive the implementation of SAP’s strategy and simplify company processes.
The integration of Strategy & Operations with Global Marketing, which is headed by the newly appointed Chief Marketing Officer Ada Agrait, is intended to improve collaboration and strengthen the digital experience for customers and partners, SAP said in a statement.
Steinhäuser joined SAP in 2020 and has held various roles, including chief strategy officer. In this role, he led the growth areas of Business Transformation Management, Business Network, and Sustainability. In 2024, he was appointed chief strategy and operations officer. His area of responsibility expanded to include business operations, processes, and IT, as well as partner network and commercial functions. Before joining SAP, Steinhäuser worked at Boston Consulting Group.