As a CEO of an Australian Startup/Scale-ups, have you thought about how to enhance your company’s market share, revenue, and profitability OR getting new funding sources and business partners in alien countries such as Middle East, ASEAN countries, Latin American countries or Greater Bay Area of China?
Here are some key strategies that businesses can be employed for sustainable growth for “Going Global”:
1. Market Development
– Goal: Enter new markets with existing products or technology knowhow
– Tactics: Geographical expansion, targeting new customer segments, or leveraging digital channels to reach global customers.
– Example: Starbucks expanded from North America into Asian and European markets, adapting its products to local tastes to attract new customers.
2. Diversification
– Goal: Enter new markets with new products, diversifying the business.
– Tactics: Companies may acquire businesses in other industries or develop entirely new product lines.
– Example: Amazon diversified beyond e-commerce into cloud computing (AWS), content streaming, and hardware like smart home devices
3. Strategic Partnerships and Alliances
– Goal: Collaborate with other businesses to expand market reach or capabilities.
– Tactics: Form joint ventures, partnerships, or strategic alliances to leverage the strengths of each partner.
– Example: Spotify and Hulu formed a partnership to bundle services and increase subscriptions for both platforms.
Startups Community Asia Ltd (with its Starthub.Asia platform) is a Hong Kong-based independent organization dedicated to assisting, supporting, and nurturing technology startups, scale-ups and entrepreneurs through our tailored made matching, networking and corporate advisory process. We help our clients to screen and select from our Asian-centric databases for an appropriate 5-10 investors, business partners, mentors/advisors and/or business partners to make a difference in their strategic business growth.
In our platform, we have:
6,000+ Investors
4,000+ Startup/Scale-ups
1,300+ Corporate Advisors
3,000+ Enterprise C-Level Executives
Our mission is to enhance our client’s competitiveness and accelerate their growth sustainably. If you are interested to discuss how Australia Startup/Scale-up to go out for new funding sources and market opportunities especially in the GBA, refer to my previous posts please write email to
Joseph Tse
Vice President (Venture Incubator & Business Growth)
副总裁 (风险投资孵化器与业务增长)
Email: [email protected]
