A spotlight has recently been cast on a problem many considered solved: advertising in proximity to unsafe content. Even while using common, industry-standard brand safety tools, brands have unknowingly demonetized articles, news publications, and content including terms like “protest,” “gay,” and “covid.” For example, a 2023 TIME magazine Person of the Year article featuring Taylor Swift was errantly marked unsafe by brand safety technology for containing the word “feminism.” Mea...
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