In January, I started researching how B2B buyers are using generative AI to help their buying process. I reached out to a half-dozen IT leaders who had helped me navigate the purchasing of marketing automation, groupware, mobile apps, etc. … and I came up empty. Zero for six. “It’s too early,” I heard. “We’re being really cautious about how we use generative AI,” I heard from another. It seemed like B2B buyer adoption of generative AI was a long way off.
GenAI Has Fast Become One ...
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