With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top? Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024, provided a list of 17 initiatives, and we asked respondents (127 US B2C marketing executives) to select up to three. Read on for the top five most commonly selected initiatives. Clients can dig in for more information via the report links provided.
1. Advance our generative AI capabilities.
Of course thi...
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