Visa has appointed Danny Irsyaduddin Osman (pictured) as its new head of media, social, data, content, and digital innovation for Asia Pacific.
In his new role, Danny will be responsible for bringing together Visa’s media, social, content, and data strategies to deliver more seamless and engaging brand experiences across the region.
His remit spans all Visa markets in Asia Pacific, including Southeast Asia, Australia and New Zealand, India and South Asia, Japan, Korea, Mongolia, Greater China, and the Pacific Islands.
“Visa sits at a unique intersection of commerce, technology, and culture, and that presents a significant opportunity to strengthen how the brand connects with consumers in Asia Pacific,” Danny told MARKETING-INTERACTIVE.
He added, “We believe that consumers today don’t experience brands in silos; instead, they engage through culture, community, and content in real-time. I look forward to continuing my journey at Visa, and unlocking new ways to drive cultural relevance and business growth with the team.”
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The appointment comes as Visa looks to strengthen its social-first and data-driven approach to connect with the next generation of consumers, leveraging Danny’s experience in translating cultural relevance into measurable business outcomes.
He joins from TikTok, where he was previously head of brand partnerships for Singapore and hub markets. Danny first joined the social media platform in 2021 as a financial services and energy lead within the Southeast Asia brand partnerships team before taking on new leadership roles.
Prior to TikTok, he was senior account manager for advertising, media and strategic partnerships, APAC at Carousell, working with brands and agencies on managed services and programmatic solutions targeting mobile-first audiences across the region.
He has also held roles at SPH Radio and Sphere Exhibits.
Danny is not the only newcomer to join Visa. Earlier in February this year, Visa Asia Pacific named Alvina Seah as head of Visa Design and Creative Studio.
In this newly created role, Seah will build and lead an in-house creative team aimed at strengthening Visa’s brand, driving marketing innovation, and supporting business growth across the region. She will also play a strategic role in enhancing Visa’s creative capabilities, setting new standards of excellence, and delivering high-quality work at scale to support the company’s evolving business needs.
Seah was previously partner and executive director at GOVT VCCP.
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