We Communications has reduced its workforce by “less than 2%”.
The layoffs affect only teams in the US and do not extend to the agency’s Asia Pacific offices, including those in Singapore, Malaysia, China and Australia.
“We Communications reduced its workforce by less than 2% globally, primarily in the U.S., in response to budget pressure from technology-sector clients,” said the agency when MARKETING-INTERACTIVE reached out.
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The cuts is part of We Communications’ annual planning process ahead of the close of its fiscal year and came in response to client budget reductions.
“It was part of our annual planning ahead of fiscal year close. We will not be disclosing further details at this time,” the agency added.
The latest round of layoffs follows workforce cuts at We Communications’ Singapore office in 2025. At the time, the affected roles spanned the agency’s creative, digital, PR and communications, operations, special projects, and integrated marketing teams.
We Communications is not alone in tightening its belt. The agency sector has seen a wave of restructuring over the past year as holding companies grapple with client budget pressures, cost optimisation and broader industry consolidation.
In November last year, Interpublic Group said it had cut approximately 800 jobs during the September quarter, bringing its total workforce reduction for the year to around 3,200 employees.
More recently, Omnicom eliminated more than 4,000 roles following its US$13.3 billion acquisition of Interpublic.
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