Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here are the key trends to watch:
Promotions are getting bigger and starting earlier. Promotions started earlier this year, with Alibaba, JD.com, and Pinduoduo launching on October 14, 2024, a week earlier than usual. Alibaba kicked off with a 1-billion-yuan ($142 million) promotion, waiving delivery fees for Taobao orders of over 99 yuan in Hong K...
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