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Mediacorp partners Mastercard to link ads to real-world purchases
Mediacorp has announced a strategic partnership with Mastercard to introduce

Singapore-based beauty brand ROMI lands in HK
ROMI Beauty, the Singapore-born beauty brand, has officially landed in

Stock Market Today: Dow Dips As Trump Says This On Iran; Warren Buffett Stock Flashes Sell Signal (Live Coverage)
The Dow Jones Industrial Average fell while other indexes rose

Dow Jones Futures Waver On Trump Tariff Hike, Iran Outreach Report
Dow Jones futures were little changed early Wednesday, along with

Starbucks brews magic with Harry Potter partnership
Starbucks is turning everyday coffee runs into wizarding adventures with

Gen Z perspectives: Agatha Yap, Scoot's social pitch and Disney x F1
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z

Dow Jones Futures Tumble; Oil Surges Above $100, But Off Extremes As G-7 Mulls Crude Reserves Release
Dow Jones futures fell sharply early Monday, along with S&P

STB brings Singapore's playful side to ComplexCon Hong Kong
The Singapore Tourism Board (STB) has partnered with ComplexCon for

How IKEA turned the emotions of coming home into a feeling of magic
IKEA Retail has launched a new global brand campaign, celebrating