Adobe today announced the general availability of Adobe Experience Platform (AEP) Agent Orchestrator and six AI agents for building, delivering, and optimizing customer experience and marketing campaigns. The company also announced the coming release of Experience Platform Agent Composer for customizing and configuring AI agents based on brand guidelines and organizational policy controls.
“These agents allow customer experience teams to significantly up-level, by orders of magnitude, what they’re doing,” says Daniel Sheinberg, senior director of product and strategy for Adobe Experience Cloud. “Maybe you’re managing tens of customer journeys right now. You ought to be able to manage hundreds of journeys going forward.”
Adobe previewed Agent Orchestrator and a number of agents at Adobe Summit in March. Agent Orchestrator leverages semantic understanding of enterprise data, content, and customer journeys to orchestrate AI agents purpose-built to deliver targeted, immersive experiences with built-in data governance and regulatory compliance. It’s intended to help customers manage agents from Adobe and across third-party ecosystems.
