Adtech Competition Heats Up With A Potential Divestment, A New Offering, And An Acquisition

It’s been a busy news week on the advertising technology (adtech) front. The US Department of Justice (DOJ) announced that it is requesting Google to divest of the Chrome browser as the outcome of the monopoly trial that the search giant lost earlier this year. This news nearly drowned out other adtech moves from some of Google’s most significant competitors: The Trade Desk and Mediaocean. Despite many in the industry not knowing what comes next — including the outcomes of ongoing...

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