Wagh Bakri Tea Group leverages data to understand evolving consumers’ taste: Tarun Vijh

Cultivating sustainability

Wagh Bakri is leveraging technology to promote sustainable practices, both in cultivation and packaging. Tarun elucidates, “At Wagh Bakri, the majority of our tea is sourced from certified gardens only. During production, sustainability practices are adhered to as a compliance practice, with all plastics that are consumed in packaging and production being recycled using environment-friendly methods. We have also set up huge solar plants so that the majority of th...