00:00 Hi everybody, welcome to DEMO, the show where companies come in and they show us their latest products and services. Today, I’m joined by Jonathan Van Horn, he is the director of solution engineering at Flexera. But you go by JVH, so I’m going to be calling you JVH for the rest of the show. So welcome to the show. 00:12I appreciate you having me, Keith. 00:14All right, so what are you going to show us today, and can you tell us a little bit about Flexera as well? 00:17Flexera is the market leader in technology value optimization, and we’ve been in this space for over 30 years. We help organizations answer four critical questions about their entire Hybrid IT environment: What do I have? Where am I at risk? What is it costing me? But more importantly, What value am I getting from the technology investments that I’m making? Today I’m going to show you how Flexera customers are answering those four questions, leveraging Flexera One powered by the technology intelligence platform. 00:48Okay, so Flexera One is relatively new, we’re not going back 30 years to discuss that product. So what is this Flexera One? Who is that mainly designed for? Is it the CIO level? Is it someone in IT operations, security teams, network teams, everybody? 01:05We focus on three key pillars within every organization: technology, finance and security. So CIOs, CFOs, chief procurement officers, even CISOs leverage the value and data that Flexera provides to make that data extensible and drive additional value to key business systems like IT service management, the CMDB, IT financial management, even enterprise architecture, applications and SecOps. 01:29And what problem are you solving? This is the big question: why should a viewer care about watching this video — what problem are you helping them solve? And it can be multiple problems, too, right? 01:39Oh, absolutely. Organizations are sitting on a gold mine of data. The challenge becomes making sense of that data, but then also trusting the data to drive critical business decisions. So our customers are excited about our ability to aggregate these disparate data sources, aggregate, cleanse, normalize, contextualize, and even enrich that data to drive this decision making and provide deep insights using actionable technology intelligence. 02:09What would companies be doing if they didn’t have your platform? I’ve seen other point solutions, perhaps, that that address things like Cloud spend and things like that. So there are other finops programs out there, and there are other IT operations type platforms too. So is it that you’re just combining them into one? Or what’s your your big value proposition? 02:31As they say, the modern technology environments are all about convergence today, and even ITAM and FinOps are converging. This is made true by even analysts like Gartner and Forrester, who are saying that it is monumentally critical for organizations to manage this convergence. And it’s even been more proven out by the 2024 State of the Cloud report, where managing software licenses in a cloud environment is the number six initiative across all IT leaders — that’s up three spots and 32% in the last two years alone. So Flexera is not only the market leader here, but we are uniquely positioned to help organizations manage that convergence of ITAM and Finops to drive critical strategic business value. 03:17So let’s get into the demo. 03:18Excellent. So we’re going to start with the problem I talked about earlier, aggregating all of these disparate data sources. This is what Flexera does. This is fundamentally the challenge that organizations have, taking these disparate data sources, aggregating them together, cleansing, normalizing, enriching and contextualizing this data. The only way this is possible is through technology that Flexera provides, called Technopedia. It is the world’s gold standard for IT asset data, and we have dedicated employees who consistently populate this 4,500 times every single day. So what organizations are able to do with that information, very quickly they can identify their entire hybrid IT estate, so understanding what the hardware is, what the software is in their environment, but also contextualizing with, ‘Hey, what is the carbon footprint of the technology investments I’m making? What security advisories are tied to these individual pieces of technology that are potentially opening up my organization for risk?’ We also contextualize and enrich it with currency, information, understanding, end of life, end of support, obsolescence. These are things where the manufacturers are no longer supporting these applications, rendering them vulnerable. The other piece to it is, what do I have and bringing contextualization is we also can then tie the individual technical components to the specific offerings and business services that these companies are providing their customers. So being able to take a look at every business service, seeing the technology that’s supporting it, understanding the vulnerabilities and the contextualization around lifecycle currency is critical to achieving efficiency and effective management of these services. Now that’s the “What do I have? Where am I at risk?” As far as “What is it costing me?”, we provide an aggregated view of every piece of technology spend, everything from on-premise licenses, SaaS and cloud in one standardized view. So you can see exactly where those dollars are going from those investment perspectives. Then we take it even further by understanding the value that I’m getting. So now you can start to see from a FinOps perspective, bringing the cost and the risk aspects to these insights, understanding exactly where my dollars are being spent across the organization, understanding the potential license risk associated with it, and then also driving deeper insights. So I can see here, if I take a look at this new service we just released as an organization here, smart personal assistant, everybody’s trying to incorporate AI into the services that they provide being first to market, I can see that I have some compliance risk. I have spend in the cloud. I have spend that’s in SaaS. I have total technology spend here, and finance is driving a