Paul Hlivko, EVP, Chief Information and Digital Officer, Wellmark Blue Cross and Blue Shield
00:00 Welcome to CIO Leadership Live. I’m Lee Rennick, executive director of CIO communities for CIO.com, and I’m very excited and honored to welcome Paul Hlivko, EVP, Chief Information and Digital officer at Wellmark, Blue Cross and Blue Shield. Welcome to the show, first of all, and would you mind introducing yourself and maybe telling us a little bit about your current role?00:00:25:07 – 00:00:50:06Speaker 2Yeah, sure. I appreciate the opportunity to be here with you today and, look forward to the conversation. As CIO, as you mentioned, there’s really three aspects of the role at this organization. I’m at Wellmark, Blue Cross and Blue Shield. it’s which is one of the blues that serves, members and clients and providing health, affordable health care service services and solutions, in the market, ultimately trying to improve our members health outcomes.00:00:50:06 – 00:01:11:09Speaker 2But my role, along with a number of my peers is really to ensure that our market position and the needs of our members are actively met. So as CIO, one of the things I focus a lot on is information security, making sure the assets of our members are protected. Focus on the resiliency and durability of our organization.00:01:11:12 – 00:01:30:26Speaker 2as the landscape of both health care as well as, threat actors evolve, but also that, focus on the effectiveness of the organization that we’re constantly trying to find opportunities to be more cost effective and efficient to serve our members and clients needs. So that’s that’s first and foremost. second, and I’m the enterprise technology leader.00:01:30:27 – 00:01:50:24Speaker 2So the CIO role tends to fill that. And we’re constantly looking at what opportunities do we have to build new capabilities in an organization, build new muscles. so that we can continually compete in an ever evolving and changing, healthcare landscape in this case. and that’s a that’s a full time job in and of itself, as you can imagine.00:01:50:26 – 00:02:10:19Speaker 2Yeah. And third, I think the most exciting part, CIOs tend to be a change catalyst, like we are often tasked with the innovation agenda. and if I just reflect on kind of where a lot of the growth in, the GDP in the US comes from the last ten years, 35% of it’s in the in the tech field.00:02:10:22 – 00:02:32:03Speaker 2so for us, it’s understanding what that growth trajectory is, what the innovation cycles look like. doing the sensing and the sense making and ensuring that we’re bringing the best of that world imported into our organization, our industry. so we can ultimately serve our clients and our members and their health needs in a more effective manner.00:02:32:08 – 00:03:00:04Speaker 1Well, really large remit. And I love that piece around innovation. As you mentioned, you know, 35 of businesses are technology based companies, but you know, really everyone I talked to in your role, every company is technology based, and you’ve got clients who are at different of areas, probably in their journey with technology as well too. Right? So to be responsive to those end users and those clients, but also make sure you’re innovating and growing your technology portfolio as a leader, which you have to do is is a huge remit.00:03:00:04 – 00:03:21:17Speaker 1So I really appreciate your time today. Paul. Thank you so much for joining me here today. we’ve developed this series really to support the tech leader in their leadership and tech journey. So the first question and I ask everyone this question, could you please tell me a little bit about your own career path, and leadership journey to, to date, you know, are there any lessons learned along the way that you could share?00:03:21:19 – 00:03:52:21Speaker 2Yeah, sure. I mean, I think I’ve always identified somewhat as a geek. but I never really fit. I never really felt home strictly in a tech geek, type role and capacity and, I read a book recently by Andrew McAfee, and he termed, you created the term, business geek. And I think it was the first time I felt like it, it connected like I had part of, like, the geek in me from, early days in my career and then, more so in the last, probably 15 to 20 years.00:03:52:21 – 00:04:13:08Speaker 2Like, I really love solving, business problems. And to me, that intersection is tech, the financial markets, economy, and the social sciences too, that come into play. So like, business geek is what really resonates with me. And in the mid 90s, started out, if you could sling code and build websites, you could start a business.00:04:13:10 – 00:04:13:23Speaker 1Yeah.00:04:13:24 – 00:04:40:02Speaker 2So I started out just as a sole proprietor, building websites for local and regional regional companies and really understanding not just the the tech and how it meets the market need, but also how to operate all aspects of a small business. that pivoted me into my next entrepreneurial effort, which was creating immersive virtual tours of residential real estate in the late 90s, early 2000.00:04:40:05 – 00:05:01:03Speaker 2we were one of the companies that were first in the market. so I really got a taste of what being early on, the innovation curve felt like and trying to sell tech into, kind of sleepy real estate industry at the time. and right during the.com bubble. But like reflecting back on that, it was a three sided platform and we didn’t even know what that was back then.00:05:01:06 – 00:05:20:10Speaker 2Right. So it brokers on one side, distribution channel on another side. And we had photographers doing the actual image capture on the other. So it’s just that reoccurring revenue model and platform businesses like we experiment to back in the day, but we didn’t really have the words for it. Ultimately, the scale was, less interesting. that that small business scale for me.00:05:20:10 – 00:05:44:27Speaker 2So I found myself in financial services for the next 13 years. wealth management in particular,











