When generative AI (genAI) burst onto the scene in November 2022 with the public release of OpenAI ChatGPT, it rapidly became the most hyped technology since the public internet. But what goes up must come down, and, according to Gartner, genAI has recently fallen into the “trough of disillusionment,” meaning that enterprises are not seeing the value and ROI they expected.
The primary issue is that organizations don’t know where to get started with genAI because of the overwhelming oppor...
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