2024 has been a challenging year for B2B marketing, sales, and product leaders, and driving transformation against the backdrop of changing buyer behaviors, waning trust, constrained budgets, and breakneck technological innovation is not easy. It’s time to celebrate transformational success and the progress that your organization has made to ignite action and escape inertia.
Have you improved your organization’s understanding of buyers, customers, and markets to drive tangible res...
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