Frasers Hospitality’s design-led lifestyle brand, Capri by Fraser, has launched its “Capri by Fraser takes flight” campaign across Southeast Asia and Australia, celebrating the upcoming opening of its Penang property in Malaysia, as well as highlighting the brand’s vibrant regional presence.
The campaign draws inspiration from the migrating bird motifs of Penang, reflecting freedom, exploration, and connectivity. Through immersive visuals and storytelling, Capri by Fraser invites travelers to embrace curiosity and adventure under the brand’s tagline, ‘Stay curious, stay Capri’, with limited time offers across properties in Brisbane, Johor Bahru, Kuala Lumpur, Phnom Penh, Penang, and Singapore.
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A key feature of the campaign is the social media “video challenge,” where participants spot hidden birds in weekly posts across Capri by Fraser properties’ official channels. Thirty winners will receive a two-night stay at Capri by Fraser, Penang, plus 500 bonus Fraser World points when they sign up as members and tag the property during their stay.
Fraser World members can also enjoy 25% off stays at participating properties between 4 March and 30 April 2026, and earn double Fraser World points for completed bookings, encouraging guests to explore the region through design-led stays.
“Capri by Fraser has always been about creating experiences that resonate with today’s travellers who are curious, connected and dynamic. ‘Capri by Fraser takes flight’ reflects our commitment to regional connectivity and our passion for inspiring journeys across Southeast Asia and Australia,” said Vernon Lee, regional senior vice president, Southeast Asia and Australia, Frasers Hospitality.
Capri by Fraser is not the only new hotel opening in Malaysia. Irama Hotel recently opened in Kuala Lumpur late last year, featuring 766 rooms and suites, a variety of dining concepts, a full wellness spa, outdoor pools, a 24-hour gym and family spaces. Irama Hotel’s tagline, “Feel the rhythm”, sets the tone for the hospitality landmark as a place that connects people, moments, and memories through spaces which move effortlessly from one to the next.
The hotel also appointed GO Communications (GO) to oversee aspects of public relations and brand communications duties. As part of this appointment, GO will manage a full suite of services, including public relations, branding, creative communications, and social media management.
Besides building visibility, GO will work closely with the Irama team, led by general manager and hospitality veteran, Praba Ratha, to shape a distinct personality for the hotel.
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