Hong Kong flagship carrier Cathay has launched a short film titled “Slowly explore, fully inspired,” highlighting the parallels between art and travel.
This film builds on Cathay’s three-year partnership with the West Kowloon Cultural District Authority (WKCDA), established in 2023, to promote Hong Kong as a world-class arts and cultural destination.
The film is directed by Thai filmmaker Chayanop Boonprakob and stars Thai content creator Pimtha – who has over four million followers in Thailand – alongside Australian model-actor Alexander Yue, who is based in Singapore.
With a vibrant blend of humour and heart, the short film captures how discovery is not limited to a seasoned traveller or art aficionado, but a joy that anyone can experience when they allow themselves to slow down and explore with fresh eyes.
In the short film, the female protagonist Rachel – played by Pimtha – visits Hong Kong but finds herself in a whirl, thanks to her hurried and itinerary-driven boyfriend, played by Yue, who is intent on checking off every stop on the trip.
The final straw comes when Rachel’s boyfriend rushes through M+, Asia’s global museum of contemporary visual culture located in the West Kowloon Cultural District (WestK), before an unexpected incident causes the couple to slow down and discover the beauty in relishing, cherishing, and experiencing every moment.
The film builds on this shared commitment to inspire discovery through art and travel – celebrating how both can spark new perspectives, unexpected inspiration, and meaningful connections. Through this collaboration, Cathay continues to encourage travellers to move beyond sightseeing and experience travel as a personal journey.
In its role as the WKCDA’s exclusive travel partner since 2023, Cathay Pacific stated it has worked to foster artist exchanges, support major exhibitions, and position Hong Kong as a key cultural bridge between East and West.
MARKETING-INTERACTIVE has reached out to Cathay for more information.
Don’t miss: Cathay elevates membership programme for faster status upgrades
Recently, Cathay has evolved its membership programme with simpler tier progression and enhanced benefits across its green, silver, gold and diamond status levels.
Designed to deliver a smoother, simpler and better experience for members, these changes reflect Cathay’s ongoing commitment to enriching members’ experiences and ensuring a rewarding journey that truly elevates their lives, according to the release. The changes will take effect on 1 January 2027, with a transition period commencing on 1 January 2026, giving members a year in advance to prepare with ease.
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