This post is sponsored by Epsilon.
Chevron, in partnership with Epsilon, has been honoured with multiple accolades at the Loyalty & Engagement Awards Singapore 2025 hosted by MARKETING-INTERACTIVE. This recognition underscores the strength of Epsilon’s data-led strategies, innovative customer journey design, and commitment to delivering exceptional member engagement and experience across multiple markets.
Out of the four submissions entered, Caltex Rewards by Chevron was shortlisted as a finalist in all four categories: Best Loyalty Strategy – Automotive, Best Customer Relationship Management Strategy, Best Customer Retention Strategy, and Best Use of Consumer Insights/Data Analytics.
In the Best Customer Retention Strategy category, Chevron took home Gold for its thoughtfully designed and well-executed member journeys, where retention metrics were tailored and redefined for the fuel industry. These member journeys were successful in reactivating inactive members and deepening the relationship with high-value members.
In the Best Customer Relationship Management Strategy category, Chevron was awarded Bronze for its advanced use of RFM segmentation, personalisation frameworks, and the execution of the customer journeys. Beyond focusing on acquisition and retention, Caltex Rewards also looked at how it could continuously engage and delight drivers with different refuelling habits while keeping the mechanics simple to understand.
For the category Best Use of Consumer Insights/Data Analytics, Chevron secured Bronze for its practical approach on defining loyalty metrics, designing dashboards, and running targeted campaigns that were driven by profitability.
Further cementing its leadership in loyalty marketing, Epsilon won Bronze in the category Team of the Year – Agency for showcasing its end-to-end expertise – from strategy and insights to design and technical implementation – with Chevron’s Caltex Rewards as a best-practice example.
“Partnering with Chevron on the Caltex Rewards programme exemplifies how combining data, personalisation, and journey design can drive measurable business outcomes,” said Rob Odd, regional managing director, APAC, Epsilon.
“This recognition reinforces our vision of helping brands unlock the full potential of loyalty by turning insights into impact.”
Epsilon is the industry leader in outcome-based marketing. The PeopleCloud Loyalty platform supports brands to engage their members meaningfully and drive measurable outcomes across multiple touch-points. Epsilon’s suite of identity-based solutions and deep consumer insights positions brands ahead of the competition with faster time to value, robust programme performances, and the ability to nurture customer relationships for long-term success.
With more than 50 years of experience in personalisation and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programmes. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com.
