Presented by NVIDIA and Microsoft
Consumer preferences can shift in the blink of an eye in the fast-paced retail landscape, forcing brands to do more than just keep up — they need to stand out. Accomplishing that requires not just creativity but also deeply personalized marketing strategies that resonate and evolve with every customer interaction.
Many marketers now use AI for content generation, data-driven personalization, and campaign optimization. The pace of technology adoption is picking up speed across the retail and consumer packaged goods sectors, transforming the way brands connect, operate, and compete.
NVIDIA and Microsoft are helping companies in these sectors, including food and beverage leader Nestlé, leverage AI and 3D digital twins — virtual models of physical objects, processes, or environments — to transform creative workflows and drive marketing innovation. Powered by NVIDIA Omniverse libraries on Microsoft Azure, OpenUSD (Universal Scene Description), and integration from Accenture Song, marketers have a technical foundation that enables real-time collaboration, interactive experiences, and 3D asset management.
Using digital twins to transform marketing
The digital transformation of retail marketing is progressing quickly, with global revenue for AI in marketing projected to reach $47 billion this year and soar above $107 billion by 2028. Meanwhile, brands leveraging digital twins are reporting up to 30% faster content production cycles and significant cost savings in creative development. These dynamic models are unlocking new possibilities across marketing and creative workflows, including:
- Content creation: Digital twins can generate high-quality, photo-realistic marketing content at scale by automating repetitive tasks and enabling faster iterations on creative campaigns.
- Predictive analytics: By connecting digital twins with data sources, businesses can gain insights into customer behavior, predict trends, and optimize marketing strategies.
- Product configuration: Interactive digital twins of products allow customers in real time to customize and visualize products for improved online shopping experiences and targeted marketing campaigns.
- Immersive customer experiences: Interactive digital twins also can be streamed to augmented and extended reality devices, offering immersive experiences in which consumers can explore products.
These uses of digital twins can produce several beneficial effects in an enterprise’s marketing efforts, including cost savings, a better ability to quickly create campaigns and products that keep up with shifting customer demands, and greater effectiveness in personalizing efforts.
How Nestlé has embraced tech-forward creative strategies
NVIDIA, Microsoft, and Accenture Song already are helping Nestlé, the world’s largest food and beverage company, to use digital twins, AI, and a range of related tools at scale to empower tech-forward marketing strategies.
This collaboration is launching an AI-powered, in-house service to create high-quality product content at scale for ecommerce and digital media channels. Based on digital twins powered by NVIDIA Omniverse, Nestlé can create exact 3D virtual replicas of physical products, with the ability to adjust or localize product packaging digitally. This means that new creative content can be generated without having to constantly reshoot from scratch.
More than 250 Nestlé global digital specialists are relying on these solutions to enable the company’s brand marketing strategies at scale. Nestlé already has a library of 4,000 3D digital products, mainly for global brands, with the ambition to convert a total of 10,000 products into digital twins in the next two years.
Enabling digital marketing with NVIDIA and Microsoft platforms
Nestlé’s approach exemplifies how retail brands can benefit from advanced digital marketing strategies, but this requires the right technologies and expertise to achieve. NVIDIA Omniverse on Microsoft Azure and OpenUSD provide a powerful platform that Nestlé and other enterprises can use to achieve creative transformation.
NVIDIA Omniverse on Azure allows for building and seamlessly integrating advanced simulation and generative AI into existing 3D workflows. This cloud-based platform includes APIs and services enabling developers to easily integrate OpenUSD, as well as other sensor and rendering applications. OpenUSD’s capabilities accelerate workflows, teams, and projects when creating 3D assets and environments for large-scale, AI-enabled virtual worlds.
The Omniverse Development Workstation on Azure accelerates the process of building Omniverse apps and tools, removing the time and complexity of configuring individual software packages and GPU drivers. With NVIDIA Omniverse on Azure and OpenUSD, marketing teams can create ultra-realistic 3D product previews and environments so that customers can explore a retailer’s products in an engaging and informative way. The platform also can deliver immersive augmented and virtual reality experiences for customers, such as virtually test-driving a car or seeing how new furniture pieces would look in an existing space.
For retailers, NVIDIA Omniverse can help create digital twins of stores or in-store displays to simulate and evaluate different layouts to optimize how customers interact with them. These augmented reality tools can overlay digital information onto the physical store, helping employees in monitoring, stocking, and resetting sales shelves or inventory. When a digital twin and in-store data are connected, NVIDIA Omniverse on Azure can even unearth insights into customer behavior and sales statistics.
Creating successful digital campaigns with Accenture Song
Accenture Song, the world’s largest tech-powered creative group, acted as a systems integrator for Nestlé’s adoption of digital marketing platforms. The group offers a full range of services, including product design, technology platforms, and marketing transformation. With help from NVIDIA, Accenture Song creates cinematic 3D environments via conversational prompts for fully immersive 3D scenes and digital twins.
At this year’s Cannes Lions Festival of Creativity, Accenture Song showed attendees how technology and creativity can be effectively fused together for persuasive results. This collaboration between NVIDIA, Microsoft, and Accenture Song has enabled Nestlé as a leader in the digital transformation of consumer packaged goods marketing. From transformed workflows, enhanced personalization for consumers, and driving innovation, Nestlé is able to improve customer connections and drive business growth.
Learn more about digital twins and AI in marketing
Some of the world’s most successful retail and consumer packaged goods companies are finding that digital solutions such as digital twins and AI can enhance their marketing operations and, as a result, boost sales.
NVIDIA Omniverse on Azure provides retailers with a powerful, collaborative platform to create highly engaging retail experiences, optimize in-store operations, and streamline workflows to drive revenue and improve customer satisfaction. Additionally, Accenture Song is helping major organizations use those tools to create memorable marketing strategies and campaigns.
Explore how NVIDIA, Microsoft, Accenture Song, and their partners are changing how creative and personalized campaigns are created and carried out. To learn more:
- See more stories from Accenture Song on building customer relevance and driving growth.
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